Choosing between generalist and specialist
Well, before embarking on your journey as a professional photographer there are basically two routes that you can take. Here in this video we are going to talk about them in detail. These two routes could be the generalist or the specialist. According to the name one can easily comprehend that as a generalist one can go for various shooting opportunities with multiple subject choices like this could be about baby portrait, wedding shooting, portfolio shooting etc. adopting this approach has its own certain pluses and minuses. As an advantage we can talk about the diverse ambits under which a generalist can work to become a photography specialist. He or she has a much wider canvas and area of exposure where he can showcase his skills and polish them further by working on diverse subjects. This source would allow you to sell your art much easily to a number of people coming from various segments of diverse interests. So you can have more access to the finances with this approach. You earn excellence in various categories of photography and your scope as a photographer enhances as more and more areas fall under your specialization. This is a lot easier to get started with. The only disadvantage could be that you do not become specialist.
On the other hand while talking about the specialist approach here we are going to talk about the merits and demerits of becoming the specialist. Here you have to work and find a certain niche. You target a certain specific area of the market and you start focusing on it entirely with all of your energies. For this you design accordingly your style, your kit and also the model of your business that is completely compatible with that certain niche. Now being specific about the niche, this could be again a small certain area and your exposure is just confined to this. Like your ambit could be a beach, fine art nudes or anything like that. When you earn enough of exposure in your certain niche then obviously you become a brand. Finances are no more an issue for you. But until you are struggling, your target clients are very limited so in the beginning the finances could certainly be an issue. According to the latest fashion guides who design formal wedding dresses, hiring a professional photographer has become kind of mandatory for more exposure of the dress as well. so it is time to find your interest and begin as a generalist or specialist whatever you like.